On this first day of Childhood Cancer Awareness Month, Leucan, the Association for children with cancer, seizes the opportunity to highlight the importance of investing in clinical research in pediatric oncology.
In 40 years, the survival rate of children diagnosed with cancer five years post diagnosis has jumped from 15% to 82%. Though this positive increase is a bearer of hope, it still presents unique challenges: nearly 70% of pediatric cancer survivors will develop post-treatment sequelae and in 30% of those cases, the sequelae will be serious. This issue of considerable importance is little known by the general public, which is why Leucan is working to raise awareness as part of Childhood Cancer Awareness Month.
Research is without a doubt key to continually improve treatments and reduce adverse effects for cancer-stricken children. Over the last 20 years, Leucan invested more than $10 million in pediatric oncology research, making the Association the main funder of this type of research.
Purchase a Gold Ribbon at PROXIM
From today, you can purchase a Gold Ribbon, the emblem of Childhood Cancer Awareness Month, in participating PROXIM drugstores and at Leucan offices. In exchange for a $2 donation, proudly show your support of the cause!
Several initiatives are under way to highlight Childhood Cancer Awareness Month
Be on the lookout, on September 17, for the special lighting of Parliament Hill and Montreal City Hall.
In September, the Laiterie de Coaticook will donate to Leucan proceeds of the sales of 2-litre containers of vanilla ice cream.
A contest will be launched on Instagram and one lucky winner will win a family pass for Voiles en Voiles (61 games in seven different aerial adventure courses suitable for all age groups). Click to read the contest rules.
