September 1 marks the beginning of Childhood Cancer Awareness Month. Today, Leucan invites you to join a huge movement of support and admiration for the families affected by this disease.

Shine Bright for Leucan

Throughout September, we need your help to light up the lives of affected families in gold, to honor the gold ribbon, the international symbol for childhood cancer awareness.

70 % of children who survive cancer will develop sequelae. 30 % will have severe sequelae.

Survival rates have greatly increased due to clinical research, yet 15 % of children diagnosed with cancer do not survive.

The financial burden adds to the parents’ immense stress. The average cost of a hospital visit is close to $60 and these regular visits often last more than 2 years.

How to participate in the Shine Bright for Leucan movement?

We invite everyone to drape themselves in gold and share posts and pictures to express their support on social media. You can use the #Leucan or tag @Leucan.

  • Wear gold makeup, gold nail polish, etc.;
  • Wear gold clothing and accessories;
  • Have your pet wear a gold accessory.
  • Illuminate your living space with gold lighting  (terrace, living room, etc.);
  • Or add balloons or other gold and/or yellow decorations.
  • Among all the people who post their luminous photo with the #Leucan hashtag, one will be selected and will have their photo posted on Pattison Outdoor Adversiting’s large format digital network in Quebec.
  • The winner of the contest will be announced on October 11.
  • All the rules and conditions of participation can be found on this page.

A Campaign Focused on the Long and Difficult Journey to Recovery

Throughout the arduous journey imposed by childhood cancer, which can last several years, families experience a series of extremely painful emotions. They are forever transformed by cancer.

That is why your participation is essential!

Help Leucan to make as many Quebecers as possible aware of the reality and the stages that families of cancer-stricken children must go through. Thus, we invite you to link your sparkling participation and publication to one or more of the stages of cancer; your reason for shining bright for Leucan.

  • For children with cancer;
  • For children who have to go back to school without hair, with a different appearance;
  • For parents who have to quit their jobs to stay at their child’s bedside;
  • For families who can finally go home together;
  • For children whose resilience knows no bounds;
  • For children who live with visible and invisible sequelae;
  • For families who are grieving the loss of their child gone too soon;
  • For the moments of joy and hope when good news is announced;
  • For moments of understanding and connection between families who share the same reality;
  • For children who are finishing their treatments.

Together, let’s send a strong message of solidarity and love to all families affected by childhood cancer.

A Gold Light Will Shine all over Quebec for a Month

On September 1, to mark the beginning of this month-long awareness campaign, a number of organizations across Quebec will join the movement. Join us in supporting children with cancer and their families by Shining Bright for Leucan..

  • Invite your employees to Shine Bright for Leucan and share pictures on your social media;
  • Modify your logo by adding a gold element during the month of September;
  • Illuminate your building or floor in gold;
  • Take a team photo in front of a gold setting.

You are a journalist?


For all additional requests:

Alexandra MorinCommunications and Public Relations Supervisor

In September, brighten the lives of children with cancer

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