Last September, for the launch of the ninth edition of the Leucan Earrings of Hope, MIA Bijoux treated four teenagers living with cancer to a memorable experience. Under the care of a photographer and a team of professional hairdressers and make-up artists, the inspirational young women became the faces of the campaign. Arianne, Laurence, Maella and Mélorie were able to escape from their daily lives and begin to rebuild their self-confidence, which had been severely affected by their treatments.
But the Quebec jeweller’s solidarity campaign was not limited to that event.
In fact, for every pair of earrings sold, $20 was donated to Leucan, raising a grand total of $160,000 to help children with cancer and their families!
Leucan is delighted to be able to count on the unconditional support of MIA Bijoux, which has donated $1,350,000 to the Association since 2015. A heartfelt thank you to Mia bijoux, to the ambassadors of the campaign and to the loyal buyers who helped make this edition a true success!
