Have you ever dreamt of seeing yourself on a billboard?

Leucan and Pattison Outdoor Advertising are looking for Defender who shines bright! In September, during Childhood Cancer Awareness Month, Leucan invites the population to shine bright in gold on social media.

Among all the people who post their luminous photo with the #Leucan hashtag, one will be selected and will have their photo posted on Pattison Outdoor Adversiting’s large format digital network in Quebec.

*The person selected will be announced on October 11.

Entry requirements

All persons who publish a photo of themselves shining bright in gold for Leucan with the #Leucan hashtag between September 1 and 30 are eligible.

Rules and regulations

The initiative ends on September 30, 2022 at 11:59 p.m. The selection will be made on October 5, 2022 and the person selected will be announced on October 10, 2022. They must respond within 7 days of contact (via social media).

Publication of Pattison Outdoor Advertising billboards will begin in November 2022. Location(s) will be at the discretion of Pattison Outdoor Advertising.


The person selected must consent, if requested, and without compensation, to the use of his/her name, photograph, voice, place of residence and/or any statement related to the prize being awarded for public display on Pattison Outdoor Advertising signs and for publicity purposes related to this initiative.

Leucan Donate